How to Choose the Perfect Printing Company for Your Business
There are three
business aspects I never attempt to do myself:
Writing. Graphic
Design. And Printing.
These three skills
are beyond my comprehension; which is why I always outsource these services
when I need them.
Over the years
I’ve learned the importance of investing in excellent service providers. This
results in reliable service every time my clients depend on me for something.
So I’ve invested
in great writers, great graphic & web designers, and an awesome San Diego printing company.
Printing is an
essential part of my business. And everybody knows: the printing industry is
heavily saturated. You and I have literally hundreds of companies in San Diego
to choose form.
Here’s why I chose
the printing company I use today.
24-Hour Turnaround
Many of my clients
are in the marketing industry. And if you’ve ever worked in marketing, you know
that it’s a heavily deadline-driven industry.
When my clients
ask me for something urgent, I know my printers will jump to fulfil it within
24 hours or less.
High Level of Quality Control
Okay I admit it.
I’m a control freak. If I could check and doublecheck everything my suppliers
do, I would.
But that’s not
good business sense, is it? No. I had to learn to rely on my suppliers. But for
that, I needed suppliers who understood my standards.
The printing
company I use in San Diego has a team of managers who perform quality control
on all their orders. They maintain a level of quality I can depend on.
It’s almost like
having a clone of myself in their factory, checking everything and making sure
it’s 101% PERFECT!
I’m Not a Number—I’m a Person
When I place an
order at my preferred San Diego printing company, I’m treated like an
individual rather than just another customer.
The staff know my
name and remember my preferences without needing to be reminded.
Every time I place
an order, it’s treated with the highest priority. The sales staff, printers and
managers all understand the urgency of my order. That’s because they recognize
me as a person with fears, emotions and goals.
I Enjoy Open Communication, Always
There’s a lot more
to printing than I ever thought—which is why I don’t handle this part of my
business inhouse.
Think about it:
artwork, file compatibility, color variations, tone, logo design… it can
quickly turn into a nightmare.
But with my
printers these problems have never gone unsolved for long. Their capable
managers—who I know by name—contact me within hours of receiving my order to
iron out any issues that might exist.
I love that!
Their Advice is Free
I’ve always said,
“If a company doesn’t have a blog, I won’t do business with them.”
Why?
Because why should
I trust someone who isn’t actively expressing their expertise and advice
online?
My printers do
that a lot. They have a weekly blog full of advice, industry news and new
developments in the world of printing.
I’ve learned a lot
about printing from reading their blog, following their Facebook posts and
browsing through their FAQ section.
I Can Place My Order Online
Although I don’t
mind phoning my favorite printers in San Diego, I don’t always have the time.
That’s why I
appreciate their online order form. It allows me to place an order instantly,
without having to go through a lengthy, time consuming process.
[Conclusion]
These are the
important aspects that have helped me decide on one printer for all my business
needs.
Decide what’s
important to you. If you’re a San Diego business owner or manager, and you want
to outsource your printing to real experts, then choose wisely.